About Art Business Lab
This isn’t your average art business advice.
Art Business Lab was created for artists who want to grow their creative business with intention, intelligence, and integrity. It’s where creativity meets behavioral science. Where marketing becomes a thoughtful practice, not a performance. And where your art—and the way you sell it—finally starts to feel aligned.
We Believe
You don’t have to go viral to be successful.
You can market your art without compromising your values.
The way you think about your work is just as important as how you price or post it.
Psychology isn’t just for tech startups and therapists—it’s a tool for creatives.
Selling is both a science and an art. You can master both.
Why this exists
(and who’s behind it)
I’m JJ—a lifelong creative, professional artist, and certified marketing nerd. I know what it’s like to feel excited about your work… and terrified to talk about it.
I’ve been the artist with no idea how to price a painting.
The creative who over-explained everything on her website.
The maker who undercharged, downplayed her work, or disappeared for months because she didn’t know what to say.
I built Art Business Lab because artists deserve better business advice—rooted in psychology, not pressure. Grounded in strategy, not shame.
This space is a mix of everything I’ve learned over years of selling, creating, launching, failing, and trying again. I’ll show you what works—especially if you’re sensitive, smart, and tired of sleazy.
Rooted in Creativity. Backed by Psychology.
Where behavioral science meets messy, magical art-making.
Helping artists grow thriving, soulful businesses with strategy, psychology, and creativity. Art Business Lab is where your marketing gets smarter.
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